Creating a brand identity for Elaine Coyle, a highly experienced aesthetic artist and expert in her field. Elaine wanted an identity that represented her level of skill and attracted quality clients who wanted her signature services. She specialises in permanent makeup, dermal aesthetics and is soon launching her 1:1 training.
Personality was our differentiator, as Elaine’s treatments are highly personal, so creating an identity that was so different than her competitors was a core goal. We worked with a visual representation of a peacock that symbolises integrity and transformation, paired with a striking colour palette and stunning illustration.
Visual Identity Design
A new perception of beauty enhancement.
Through discovery, we quickly dug deep into the buying decisions of Elaine’s clients and found that alignment and ageing were the two common chords that struck with her clientele. Her clients wanted to see what they felt on the inside when looking in the mirror, and they also wanted to enhance their natural beauty to no longer be afraid of ageing.
Comprehensive Brand Guidelines
These guidelines serve as a North Star for the Elaine Coyle identity. They include the inner and outer elements of the brand, and give instruction on best practices to maintain consistency.
Elaine’s 10 years of experience came with a personal journey that I wanted to honour and bring to light from our discovery sessions, so we refined and documented the heart of the brand within the guidelines.